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It won't take much scrolling of your FYP to spot TikTok's latest obsession, the coastal cowgirl aesthetic. Like the Coastal Grandmother and Cottagecore trends before it, the viral trend has already begun spreading beyond the fashion realm into home decor, hair, fragrance, food, and even music. And with over 310 million views already, there will be no escaping its breezy linen dresses, faded denim, and Western accessories this summer.
As the name suggests, the coastal cowgirl aesthetic is a mashup of beachwear and Westernwear. It's defined by a color palette of white, tan, washed-out blues, and summery fabrics like linen, lace, cotton, and lived-in denim. The ultimate coastal cowgirl outfit: a flirty linen sundress and fashion-forward cowboy boots. Inside a coastal cowgirl's closet, you'll find a plethora of picnic-worthy dresses, Western boots, easy-going graphic tees, and oversized button-ups stolen from her Coastal Grandmother's closet.
The beauty of the coastal cowgirl fashion trend is how easily it can be adopted— and adapted to your personal style. There's no rule saying there must be a perfect balance between the two influences, so feel free to lean more into the Southern Belle or SoCal surfer side if it suits you better. Below, we've got all the clothing, shoes, and accessories you'll need to make the trend your own this summer.
Check out Firstfinds to shop more of TikTok's favorite fashion trends, from coastal cowgirl to Barbiecore and beyond.
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Lucky Horseshoe Jewelry
Lucky Brand Stone & Horseshoe Multi-Charm Pendant Necklace
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Lucky Horseshoe Jewelry
Lucky Brand Stone & Horseshoe Multi-Charm Pendant Necklace
Meet your new good luck charm: this dainty little horseshoe necklace you'll keep on all summer long. The colored stones give off a sea glass vibe, while the lucky horseshoe pendant is said to bring good fortune.
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All you need to adopt summer 2023's coastal cowgirl aesthetic is a few great denim pieces you can mix and match with basic tees, tanks and dresses you already own. This tie-front denim tank can be styled solo or layered over a lacy bralette, ribbed tank or linen sundress.
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Embroidered Summer Dresses
Draper James Kate Smocked Dress with Floral Embroidery
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Embroidered Summer Dresses
Draper James Kate Smocked Dress with Floral Embroidery
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Crisp cotton poplin fabric and contrasting floral embroidery give this smocked sundress a seaside picnic vibe. A pair of Western boots or fisherman sandals will add a coastal cowgirl finish to your 'fit.
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No coastal cowgirl's closet is complete without a little crochet either. Pair this sunny yellow midi dress with cowboy boots for an easy summer outfit.
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It's hard not to love the coastal cowgirl trend, especially when it looks as cool as this denim maxi skirt. Style it just as you would your favorite pair of jeans.
It only takes one item to instantly bring the coastal cowgirl aesthetic into your closet: a pair of chic white cowboy boots. Dressed up with a maxi or dressed down with Daisy Dukes, they'll give every look a fashionably Western flair.
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With earthy hues and an understated bandana print, these versatile square scarves add a coastal cowgirl touch to any basic tee and jeans. Tie them around your neck, as a headscarf, or around your bag handle to look rodeo-ready in a flash.
Sarah Maberry
Commerce Writer
Sarah Maberry is a Firstfinds Commerce Writer at Hearst Magazines, covering trending products in fashion, beauty, lifestyle and beyond. She’s obsessed with being the first to wear, try, watch and buy what’s going viral.